Â̵ºÏÉ×ÙÓªÏúÃÎ ÖðÀËÌìÑÄÈô±ÈÁÚ
Ðû²¼Ê±¼ä£º
2011-06-06
¡ª¡ª¡ª¼Ç¶Ê³¤×ÞÏè³öϯ¡°ÑÇÖÞÓªÏúͬÃË£¨AMF£©¡±2011Äê°ÍÀ嵺ÁªÏ¯×Ü»á
Ó¡Äá°ÍÀ嵺¡ª¡ªÓÌÈçÒ»¿ÅÏâǶÔÚÎ÷ÑÇÄ϶ˣ¬£¬£¬£¬£¬£¬£¬£¬Î»ÓÚÄÏγ8¡ãÖ®ÉϵÄèè²Ã÷Ö飬£¬£¬£¬£¬£¬£¬£¬ÒÀ¸½×ÅËýÄdzäÂú×ÅÊ«Çé»ÒâµÄ×Ú½ÌÉ«²ÊºÍæ¹Äȶà×˵Äì½ì»¾°ÎïÎüÒý×ÅÎÞÊýµÄÌìÍâÀ´¿ÍÁ÷Á¬Íü·µ¡£¡£¡£¡£¡£
2011Äê5ÔÂ25ÈÕ¡ª29ÈÕ£¬£¬£¬£¬£¬£¬£¬£¬Ó¦¡¸ÑÇÖÞÓªÏúͬÃË¡¹»á³¤ááÌÙ׿ҲÏÈÉúºÍ¶«µÀÖ÷Ó¡¶ÈÄáÎ÷ÑÇÊг¡ÓªÏúлáµÄÔ¼Ç룬£¬£¬£¬£¬£¬£¬£¬ÊÜÖйúÊг¡Ñ§»áÓªÏúר¼ÒίԱ»áµÄ¶¦Á¦´ó¾ÙÍÆ¼ö£¬£¬£¬£¬£¬£¬£¬£¬±±¾©²©ÑÅ×ݺá¹ú¼Ê½ÌÓý»ú¹¹ÂÊÁ캣ÄÚÒ½Ò©ÆóÒµ¼ÒΪÖ÷×é³ÉµÄСÐÍ´ú±íÍÅ£¬£¬£¬£¬£¬£¬£¬£¬ÒÔÊÓ²ì¼ÒµÄÌØÊâÉí·Ý£¬£¬£¬£¬£¬£¬£¬£¬×¼ÆÚ¼ÓÈë²¢³öϯÁË¡¸ÑÇÖÞÓªÏúͬÃË£¨AMF£©¡¹2011Äê°ÍÀ嵺ÁªÏ¯×ܻᡣ¡£¡£¡£¡£
¡¸ÑÇÖÞÓªÏúͬÃË¡¹µÄǰÉíÊǽ¨ÉèÓÚ1991ÄêµÄ¡¸ÑÇÖÞ¼°Ì«Æ½ÑóµØÇøÊг¡ÓªÏúͬÃË¡¹£¬£¬£¬£¬£¬£¬£¬£¬ºóÓÚ2007Äê8Ô¸ijÆÎª¡¸ÑÇÖÞÓªÏúͬÃË£¨AMF: Asia Marketing Federation£©¡¹£¬£¬£¬£¬£¬£¬£¬£¬ÊôÓÚΪǿ»¯ÐÐÒµÉú³¤µÄÇøÓòÐÔ·ÇÕþ¸®×éÖ¯£¨NGO£©¡£¡£¡£¡£¡£¸Ã×éÖ¯µÄ¼ÓÃ˳ÉÔ±Ö÷ÒªÓУºÓ¡¶ÈÄáÎ÷ÑÇÓªÏúлá(Indonesia Marketing Association)¡¢ÐÂ¼ÓÆÂÓªÏúÑо¿Ëù(Singapore Institute of Marketing)¡¢Ë¹ÀïÀ¼¿¨ÓªÏúÑо¿Ëù (Srilanka Institute of Marketing)¡¢Ì©¹úÊг¡ÓªÏúлá (Marketing Association of Thailand)¡¢ÈÕ±¾ÓªÏúлá(Japan Marketing Association)¡¢·ÆÂɱöÓªÏúлá(Philippine Marketing Association)¡¢Ô½ÄÏÓªÏúлá(Vietnam Marketing Association)¡¢Ïã¸ÛÊÐÎñѧ»á(HongKong Institute of Marketing)¡¢ÂíÀ´Î÷ÑÇÓªÏúÑо¿Ëù(Institute of Marketing Malaysia)¡¢ÃɹÅ?ÓªÏúлá (Mongolian Marketing Association)µÈ10¸ö¹ú¼Ò¡¢µØÇø¡£¡£¡£¡£¡£º«¹úÊг¡³¡ÓªÏúÑо¿ËùÒ²½«ÓÚ½ñÄêÇï¼¾ÕýʽÐû²¼¼ÓÃË¡£¡£¡£¡£¡£
ÔÚ¾Û»áÕýʽ¿ªÄ»Ö®Ç°µÄ5ÔÂ27ÈÕÇåÔ磬£¬£¬£¬£¬£¬£¬£¬³ÐÃÉÌìÏÂÊг¡ÓªÏúлá»á³¤ºÎÂéΡ¤¿¨Ëþ¼ÖÑÅ£¨Hermawan Kartajaya£©²©Ê¿µÄÈÈÇéÒý¼ö¡¢ÎÒÃÇÓÐÐÒÊܵ½Á˱»ÓþΪ¡¸ÌìÏÂÏÖ´úÓªÏúÖ®¸¸¡¹µÄ·ÆÀûÆÕ![]()
![]()
¿ÆÌØÀÕ£¨Philip Kotler£©½ÌÊÚµÄÇ×ÈÈ»á¼û¡£¡£¡£¡£¡£ÎÒÃǾªÑȵط¢Ã÷£¬£¬£¬£¬£¬£¬£¬£¬Õâλѧ¸»Îå³µ£¬£¬£¬£¬£¬£¬£¬£¬Öø×÷µÈÉíµÄÌìÏÂÊг¡ÓªÏú½çÌ©¶·£¬£¬£¬£¬£¬£¬£¬£¬¾¹È»ÊÇÄÇÑùµÄÀÍǫѷ¼º£¬£¬£¬£¬£¬£¬£¬£¬Æ½ºÍ¿ÉÇס£¡£¡£¡£¡£·ÆÀûÆÕ¡¤¿ÆÌØÀÕ½ÌÊÚÊ×ÏȽÒÏþÁËÈÈÇéÑóÒçµÄÖ´ʣ¬£¬£¬£¬£¬£¬£¬£¬ÌåÏÖÄܹ»ÔÚÆ¯ÁÁµÄ°ÍÀ嵺ÓëÖйúÙÉÐÐÆ¼Ë®Ïà·êÉî¸Ð¾ªÏ²²»ÒÑ¡£¡£¡£¡£¡£ËûÐ˷ܵØÓëÎÒÃÇһͬ»ØÊ×ÁËÔÚ´Ë֮ǰÓëÖйú´ÓÊÂÓªÏúÑо¿ºÍʵ¼ùÊÂÇéµÄÙÉÐÐÃÇ̽ÌÖÓªÏúÎäÒÕ£»£»£»£»½¨ÉèÓªÏú×Éѯ¹«Ë¾Îª¹¤ÉÌÆóÒµÌṩרҵ²ß»®Ð§À͵ĵãµãµÎµÎ¡£¡£¡£¡£¡£Ö»¹Üʱ¼ä¶ÌÔÝ£¬£¬£¬£¬£¬£¬£¬£¬·ÆÀûÆÕ¡¤¿ÆÌØÀÕ½ÌÊÚÈÔÈ»²»Ê§Ê±»úµØÏòÎÒÃǽ²ÊöÁËËû¶ÔÏÖ´úÓªÏúµÄ×îÐÂÑо¿ºÍСÎÒ˽¼Ò¿´·¨¡£¡£¡£¡£¡£ËûʼÖÕÇ¿µ÷µÄÊг¡ÓªÏúÑо¿Ò»¶¨ÒªÀÎÀÎÕÆÎÕ¾¼ÃÉú³¤ºÍÊг¡Âɶ¯µÄÂö²«£¬£¬£¬£¬£¬£¬£¬£¬È«Á¦ÒÔ¸°µØÕ¾ÔÚÕ½ÂԸ߶ÈÒýÁìÊг¡ÓªÏúÀíÂÛÑо¿Ïò¿ÉÒÔÔ¤¼ûµÄÉú³¤Æ«ÏòÏÈ×ßÒ»²½£¬£¬£¬£¬£¬£¬£¬£¬´Ó¶øÊ¹Êг¡ÓªÏúÍ·ÄÔģʽÔÚÒ»Ö±¸üеÄÀú³ÌÖÐÒýÁìÊг¡Î´À´¡£¡£¡£¡£¡£Æ©ÈçËûµÄÔçÆÚ¿ªÉ½Ö®×÷¡¶ÓªÏúÖÎÀí¡·Ò»Ê飬£¬£¬£¬£¬£¬£¬£¬×èÖ¹ÏÖÔÚÒѾÔÙ°æ13´ÎÖ®¶à£¬£¬£¬£¬£¬£¬£¬£¬¶øÃ¿Ò»´ÎµÄÔÙ°æ¶¼Òâζ׿ÓÈëÁË´ó×Ú¸üкóµÄÊг¡ÓªÏúÀíÂÛÔªËØ£¬£¬£¬£¬£¬£¬£¬£¬Ê±¿ÌÌåÏÖÁË·ÆÀûÆÕ¡¤¿ÆÌØÀÕ½ÌÊÚʼÖÕ¼á³ÖµÄ¡°Á¢Òì¡¢³¬Ç°¡¢ÑϽ÷¡¢Îñʵ¡±µÄÖÎѧÖ÷ÕÅ¡£¡£¡£¡£¡£
¸üΪÁîÈËÐÀϲµÄÊÇ£¬£¬£¬£¬£¬£¬£¬£¬5ÔÂ27ÈÕÇ¡·ê·ÆÀûÆÕ¡¤¿ÆÌØÀÕ½ÌÊÚ80Ëêµ®³½µÄÁ¼³½¼ªÈÕ£¬£¬£¬£¬£¬£¬£¬£¬ÎÒÃÇËùÓÐÔÚ³¡µÄ´ú±íÍųÉÔ±·×·×ÏòÕâλµÂ¸ßÍûÖØµÄÓªÏúµ¼Ê¦ËÍÉÏÁËÓÅÃÀµÄÉúÈÕ×£¸£ºÍ¼ÍÄîÀñÎ£¬£¬£¬£¬£¬£¬£¬×£Ô¸Ëý¡°¸£Èç¶«º££¬£¬£¬£¬£¬£¬£¬£¬ÊÙ±ÈÄÏɽ¡±£»£»£»£»ÆÚ´ýËû׫д¸ü¶àµÄÓªÏú¼Ñ×÷»Ý¼°Æóҵı»®Õß¡£¡£¡£¡£¡£´ËʱµÄ·ÆÀûÆÕ¡¤¿ÆÌØÀÕ½ÌÊÚÒ»·½ÃæÌÕ×íÔÚÉúÈյĿìÀÖÖУ¬£¬£¬£¬£¬£¬£¬£¬Ò»·½ÃæÕվɲ»ÍüڶгµØÌåÏÖ£º»¶Ï²ÇìÉúËäÈ»ÐË·Ü£¬£¬£¬£¬£¬£¬£¬£¬µ«Í¬Ê±ÓֺεÈÏë°ÑËÈË80ºóÃæµÄ¡°0¡±È¥µô£¬£¬£¬£¬£¬£¬£¬£¬Äð³ÉÒ»¸ö¿ìÀÖµÄ8ËêСÍçͯ¸Ã»áÊǼþºÎµÈã«ÒâµÄÊÂÇéѽ¡£¡£¡£¡£¡£
Ëæºó£¬£¬£¬£¬£¬£¬£¬£¬´ú±íÍÅÁì¶Ó£¬£¬£¬£¬£¬£¬£¬£¬ÖйúÊг¡Ñ§»áÓªÏúר¼ÒίԱ»á¸±ÃØÊ鳤ÂíÖ¾å¹ÂÊÏÈ´ú±íËùÓгÉÔ±Ïò·ÆÀûÆÕ¡¤¿ÆÌØÀÕ½ÌÊÚ½ÒÏþºØ´Ê¡£¡£¡£¡£¡£ËûÔںشÊÖн²µ½£º´Ë´ÎÓÐÐÒÀ´µ½Ó¡¶ÈÄáÎ÷ÑÇÆ¯ÁÁµÄ°ÍÀ嵺¼ÓÈë¾Û»á£¬£¬£¬£¬£¬£¬£¬£¬²¢ÇÒ»¹Äܹ»ÔÆÔƽü¾àÀëñöÌýÌìÏÂÏÖ´úÓªÏú¾Þ½³Ö¸µãÃÔ½ò£¬£¬£¬£¬£¬£¬£¬£¬×»×»½ÌÓý,ÕæÊÇÈçãå´º·ç,ÈçÔ¡¸ÊÁØ¡£¡£¡£¡£¡£¸ü¿ÉϲµÄÊÇÓëÑÇÖÞ¸÷¹úµÄÊг¡ÓªÏú½çÅóÙ»¶¾ÛÒ»ÌÃÅäºÏ̽ÌÖÓªÏúÎäÒÕ¸ÐÓ¦ºÜÊÇÐË·Ü¡£¡£¡£¡£¡£Óë´Ëͬʱ»¹Õæ³ÏµØ´ú±íÖйúÊг¡Ñ§»áÓªÏúר¼ÒίԱ»áѦÐñÃØÊ鳤ºÍ500¼Ò»áÔ±ÆóÒµµÄÓªÏúÊÂÇéÖ°Ô±Ïò·ÆÀûÆÕ.¿ÆÌØÀÕ½ÌÊÚÖÂÒÔ×îÓÅÃÀµÄÉúÈÕ×£¸£¡£¡£¡£¡£¡£
½ô½Ó×Å£¬£¬£¬£¬£¬£¬£¬£¬±¾´Î´ú±íÍŵÄ×éÖ¯Õß¡ª±±¾©²©ÑÅ×ݺá¹ú¼Ê½ÌÓý»ú¹¹¶Ê³¤¡¢ÖйúҽԺı»®ÖÎÀíѧԺԺ³¤çÑÄÏÏÈÉú£¬£¬£¬£¬£¬£¬£¬£¬´ú±íÖйúÒ½Ò©ÆóÒµ¼ÒÏò·ÆÀûÆÕ¡¤¿ÆÌØÀÕ½ÌÊÚ½²ÊöÁË×Ô¼º×÷ΪÆóҵı»®ÖÎÀíºÍÊг¡ÓªÏúÅàѵ»ú¹¹µÄÉú³¤¹ì¼£ºÍδÀ´ÉèÏë¡£¡£¡£¡£¡£
Óë´Ëͬʱ,ÉîÛÚÊÐ28ȦÉúÎïÒ½Ò©ÓÐÏÞ¹«Ë¾¶Ê³¤×ÞÏèÏÈÉúºÍÉϺ£µÂ·áÌÃÉúÎï¿Æ¼¼ÓÐÏÞ¹«Ë¾×ܲÃÅÓ²©ÏÈÉúÒ²ÏȺó¾Í¸÷×ԵĹ«Ë¾Éú³¤ºÍδÀ´ÉèÏë×÷Á˼ò¶ÌÖ´ǡ£¡£¡£¡£¡£×îºó, ·ÆÀûÆÕ¡¤¿ÆÌØÀÕ½ÌÊÚÓë¸÷È˺ÏÓ°ÁôÄ£¬£¬£¬£¬£¬£¬£¬²¢ÐÀÈ»Ìá±ÊΪ´ú±íÍÅËùÓгÉÔ±Ìâ´Ê,×ÖÀïÐмä³äÂú×ÅÃãÀø¡¢Íƶ¯¡¢×£¸£ºÍÒóÒóÆÚ´ý¡£¡£¡£¡£¡£
5ÔÂ27ÈÕÖÐÎ磬£¬£¬£¬£¬£¬£¬£¬±¾´Î¡¸ÑÇÖÞÓªÏúͬÃË£¨AMF£©¡¹2011Äê°ÍÀ嵺ÁªÏ¯×Ü»áÔÚ°ÍÀ嵺ÎÚ²¼µÂµØÇøµØ±êÐÔÐÞ½¨¡°ÎÚ²¼Íõ¹¬£¨Puri Saren£©¡±ÐìÐìµØÀ¿ªÁ˾ۻáµÄá¡Ä»¡£¡£¡£¡£¡£ÉÏÎç11ʱÐí£¬£¬£¬£¬£¬£¬£¬£¬¡¸ÑÇÖÞÓªÏúͬÃË£¨AMF£©¡¹¸÷¼ÓÃ˳ÉÔ±µ¥Î»µÄ´ú±íÔÚ³äÂú×Ű¢¼ÓÂêÓ¡¶È½ÌÉ«²ÊµÄÃñË×ÒôÀÖ-¸ÊÃÀÀÊ£¨Gamelan£©ºÍÖñÇÙÑÝ×ࣨJegog£©µÄÒôÀÖÉùÖУ¬£¬£¬£¬£¬£¬£¬£¬×ß½øÎ¡¶ë¶øÁ¢µÄÒ»·ÖΪ¶þµÄɽÐδóÃÅ£¬£¬£¬£¬£¬£¬£¬£¬Óã¹á²½ÈëÎÚ²¼Íõ¹¬£¨Puri Saren£©ÓùÄÚ¡£¡£¡£¡£¡£Íõ¹¬ÄÚµÄÖÐÍ¥°ÚÂúÁËÏÊ»¨ºÍÏã²Ý£¬£¬£¬£¬£¬£¬£¬£¬ÔÚÅå´ø×ÅÑ©°××À²¼µÄVIP×øÏ¯Ö®¼ä£¬£¬£¬£¬£¬£¬£¬£¬´©Ëó×ÅÉí´©»ªÃÀÃñ×å´ò°çµÄ¶«µÀÖ÷µÄЧÀÍÖ°Ô±¡£¡£¡£¡£¡£Ô¼Äª12ʱ×óÓÒ£¬£¬£¬£¬£¬£¬£¬£¬´ó»áÖ÷³ÖÈËÐû²¼£º2011Ä꡸ÑÇÖÞÓªÏúͬÃË£¨AMF£©¡¹×Ü»áôß¡¶Êг¡ÓªÏú3.0¡·²©Îï¹Ý¿ª¹ÝÒÇʽÕýʽ×îÏÈ¡£¡£¡£¡£¡£Ê×ÏÈÇë³öÖ´ʵÄÊÇ¡¸ÌìÏÂÓªÏúл᡹»á³¤ºÎÂéΡ¤¿¨Ëþ¼ÖÑÅ£¨Hermawan Kartajaya£©²©Ê¿¡£¡£¡£¡£¡£ÔÚËû½ÒÏþµÄÈÈÇéÑóÒçµÄÖ´ÊÖÐÎÒÃǵÃÖª£¬£¬£¬£¬£¬£¬£¬£¬ÌìÏÂÊг¡ÓªÏúµÄÀíÄîºÍÔÌêÍ·ÏéÓÚ100ÄêǰÃÀ¹ú´óµØ£¬£¬£¬£¬£¬£¬£¬£¬¿ÉÊǽñÌìÔÚÕâÀïÎÒÃǾÍҪʢ´ó¾ÙÐÐÌìϵÚÒ»¼Ò±»³ÆÖ®Îª¡¶Êг¡ÓªÏú3.0¡·²©Îï¹ÝµÄ¿ªÄ»ÒÇʽ¡£¡£¡£¡£¡£Õâ²»µ«ÊÇÓ¡¶ÈÄáÎ÷ÑÇÊг¡ÓªÏú½çºÍ°ÍÀ嵺È˵ÄÎÞÉÐÈÙÒ«£¬£¬£¬£¬£¬£¬£¬£¬¸üÒâζ×ÅÌìÏÂÓªÏú½çÒÔºó¿çÈëÁËÒ»¸öոеÄÀúÊ·Éú³¤Àú³ÌÖ®ÖС£¡£¡£¡£¡£Ëû»¹Ê¢ÔÞËÕ¿¨Íߵ̣¨Sukawati£©ÍõÊÒ¿¶¿®µØ°ÑλÓÚÎÚ²¼Íõ¹¬£¨Puri Saren£©ÓùÄ򵀮ÕÀû?³¼ªÉ£ÃÀÊõ¹ÝµÄÊײ㿪·¢Îª¡¶Êг¡ÓªÏú3.0¡·²©Îï¹ÝµÄÕ¹ÊÒ£¬£¬£¬£¬£¬£¬£¬£¬Í¬Õ䲨ÓÚµÚ¶þ²ãµÄÍõÊÒÕäÆ·Ò»µÀ£¬£¬£¬£¬£¬£¬£¬£¬ÅäºÏ¼ûÖ¤ÀúÊ·£¬£¬£¬£¬£¬£¬£¬£¬¼ÌÍù¿ªÀ´£¡½ô½Ó×Å£¬£¬£¬£¬£¬£¬£¬£¬ËÕ¿¨Íߵ̣¨Sukawati£©ÍõÊÒµÄÇõ³¤ºÍÓ¡¶ÈÄáÎ÷ÑÇÂÃÐÐÓëÎÄ»¯Ìü³¤Ïà¼Ì½²»°£¬£¬£¬£¬£¬£¬£¬£¬Ê¢ÔÞÌìϵÚÒ»¼Ò¡¶Êг¡ÓªÏú3.0¡·²©Îï¹ÝµÄÍ깤£¬£¬£¬£¬£¬£¬£¬£¬ÓëËùÓÐÔÚ³¡µÄ¹ó±ö¹óÓÑÅäºÏÇì×£ÕâÒ»ÓÅÃÀʱ¹âµÄµ½À´¡£¡£¡£¡£¡£ÎÒÃÇÒ²ºÍËùÓÐÔÚ³¡µÄ´ú±íÒ»Ñù£¬£¬£¬£¬£¬£¬£¬£¬ÓÐÐÒÅäºÏÑÛ¼ûÁËÌìÏÂÊг¡ÓªÏúµÄ¡°Âó¼ÓÊ¥µØ¡±µÄÇìÐÒ½µÉú¡£¡£¡£¡£¡£
5ÔÂ27ÈÕµÄÒ¹Íí£¬£¬£¬£¬£¬£¬£¬£¬Î»ÓÚ°ÍÀ嵺Äϲ¿¶¥¶ËµÄÆÕÇ¡µÂ?Òø´ï¶È¼Ù´åµÆ»ðѤÀᣡ£¡£¡£¡£ÔÚÕâÀ£¬£¬£¬£¬£¬£¬£¬Ó¡¶ÈÄáÎ÷ÑÇÂÃÐÐÓëÎÄ»¯ÌüºÍÊг¡ÓªÏúлáΪ·ÆÀûÆÕ¡¤¿ÆÌØÀÕ£¨Philip Kotler£©½ÌÊÚ¾ÙÐÐÁËÒ»³¡Ê¢´ó¶øÈÈÁÒµÄ80ËêÇìÉúÍí»á¡£¡£¡£¡£¡£ÆÕÇ¡µÂ?Òø´ï¶È¼Ù´åλÓÚÓ¡¶ÈÑóÎ÷°¶µÄһż£¬£¬£¬£¬£¬£¬£¬£¬ÕâÀïÖÕÄ꺣²»Ñﲨ£¬£¬£¬£¬£¬£¬£¬£¬ÆÂ»ºË®Çå¡£¡£¡£¡£¡£µ±Íí£¬£¬£¬£¬£¬£¬£¬£¬³ý¡¸ÑÇÖÞÓªÏúͬÃË£¨AMF£©¡¹2011Äê°ÍÀ嵺ÁªÏ¯×Ü»áµÄÓë»á´ú±íϤÊý¼ÓÈëÍ⣬£¬£¬£¬£¬£¬£¬£¬ÉÐÓÐÊý°ÙÃû´ï¹ÙÏÔ¹óºÍÉ̽çÃûʿҲӦÑûݰÁÙ¡£¡£¡£¡£¡£Ò»Õó»áǰÐúÏùºó£¬£¬£¬£¬£¬£¬£¬£¬ÍâµØµÄÒ»Î»ÖøÃû¸èÐÇÓõËÀö¾ýµÄÒ»Çú¡¶ÄãÎÊÎÒ°®ÄãÓжàÉî¡·Ê×ÏÈ¿ª³¡£¡£¡£¡£¡£¬£¬£¬£¬£¬£¬£¬£¬ËæÖ®¶øÀ´µÄÃñ×å¸èÎèºÍ½ÚÈÕÀñ»¨£¬£¬£¬£¬£¬£¬£¬£¬½¥´Î°ÑÇìÉúÍí»áÍÆÏòÈȳ±¡£¡£¡£¡£¡£ËäÈ»·ÆÀûÆÕ¡¤¿ÆÌØÀÕ£¨Philip Kotler£©½ÌÊÚÔçÒÑÒâ»áÁË¡°³èÈè²»¾ª,Ïп´Í¥Ç°»¨×Å»¨Â䡱µÄÈËÉúÒâ¾³£¬£¬£¬£¬£¬£¬£¬£¬µ«ÔÚÔÆÔÆ»ð±¬µÄ»¶Ï²Æø·ÕÖУ¬£¬£¬£¬£¬£¬£¬£¬ÓÖÓÐËÈËÄÜÆ½ºÍñæ³ÖÄØ£¿£¿£¿£¿£¿£¿£¿£¿ÓÚÊǺõ£¬£¬£¬£¬£¬£¬£¬£¬ÀÏÏÈÉúÇé²»×Ô½ûµØÓµÆðÓëËûÏàå¦ÒÔİë¸ö¶àÊÀ¼ÍµÄÄÏÏ£·òÈË£¬£¬£¬£¬£¬£¬£¬£¬ÉîÇéÏàÊÓ£¬£¬£¬£¬£¬£¬£¬£¬ôæôæÆðÎ裬£¬£¬£¬£¬£¬£¬£¬°Ñ80Äêµøµ´Éý³ÁµÄÈËÉú¼Í¼£¬£¬£¬£¬£¬£¬£¬£¬í§ÒâµØ»ÓÈ÷µ½ÎèÀï²½¼ä¡£¡£¡£¡£¡£
5ÔÂ28ÈÕÒ»Ô磬£¬£¬£¬£¬£¬£¬£¬Àë±ðÁËÏÂé½Á½Ò¹È´ÄÑÍüÖÕÉúµÄPita Maha ResortsÂùݣ¨ÓëÆä˵ÊÇÂùݣ¬£¬£¬£¬£¬£¬£¬£¬µ¹²»Èç˵ÊÇÒ»´±ÍêÈ«´ÓÁé»êÉî´¦Óë×ÔÈ»¾°¹ÛÍêÃÀÎÞȱµÄ¡°²ÝÉᡱ¸üΪȷÇУ©£¬£¬£¬£¬£¬£¬£¬£¬¼±åáÈ»Çý³µ¸ÏÍùÆÕÇ¡µÂ?Òø´ï¶È¼Ù´åµÄ¾Û»áÖÐÐÄ¡£¡£¡£¡£¡£ÉÏÎç¾Åʱ£¬£¬£¬£¬£¬£¬£¬£¬2011Ä꡸ÑÇÖÞÓªÏúͬÃË£¨AMF£©¡¹×Ü»áÕýʽ×îÏÈ£¬£¬£¬£¬£¬£¬£¬£¬±¾½ìͬÃËÂÖÖµÖ÷ϯ¡¢ÈÕ±¾Êг¡ÓªÏúлá»á³¤ááÌÙ׿ҲÏÈÉúÊ×ÏÈÏò×Ü»á×ö³öÊÂÇ鱨¸æ¡£¡£¡£¡£¡£ËûÔÚ±¨¸æÖлØÊ×ÁË¡¸ÑÇÖÞÓªÏúͬÃË£¨AMF£©¡¹Ò»ÄêÀ´ËùÈ¡µÃµÄЧ¹ûºÍ¸÷Ïî¾öÒéµÄÔË×÷Àú³Ì£¬£¬£¬£¬£¬£¬£¬£¬Í¬Ê±¶ÔÒÔºóÒ»ÄêµÄÊÂÇéÔ¶¾°×ö³öÁËÏêϸµÄ°²ÅÅ¡£¡£¡£¡£¡£
´ú±íÍÅÁì¶Ó¡¢ÖйúÊг¡Ñ§»áÓªÏúר¼ÒίԱ»á¸±ÃØÊ鳤ÂíÖ¾å¹ÏÈÉúºÍ±±¾©²©ÑÅ×ݺá¹ú¼Ê½ÌÓý»ú¹¹¶Ê³¤¡¢ÖйúҽԺı»®ÖÎÀíѧԺԺ³¤çÑÄÏÏÈÉúÊ×ÏÈÖðÒ»×÷×ÔÎÒÏÈÈÝ£¬£¬£¬£¬£¬£¬£¬£¬Í¬Ê±Ìá³ö¼ÓÃË¡¸ÑÇÖÞÓªÏúͬÃË£¨AMF£©¡¹µÄÆðÔ´Ïë·¨ºÍÏàÖúÒâÔ¸¡£¡£¡£¡£¡£Ï£ÍûÔÚÒÔºóµÄÈÕ×ÓÀïºÍ¸÷¼ÓÃ˳ÉÔ±Ò»µÀ£¬£¬£¬£¬£¬£¬£¬£¬ÎªÑÇÖÞµØÇøÊг¡ÓªÏúˮƽµÄÖÜÈ«ÌáÉýʩչӦÓеÄÔö½ø×÷Óᣡ£¡£¡£¡£
ͨ¹ý¼ÓÈë±¾´Î¡¸ÑÇÖÞÓªÏúͬÃË£¨AMF£©¡¹2011Äê×ܻᣬ£¬£¬£¬£¬£¬£¬£¬Ê¹ÎÒÃÇÉîÇиÐÊܵ½ÑÇÖÞÙÉÐÐÃÇÊDZ§×ż«´óµÄÈÈÇéÆÚ´ýÖйúÊг¡ÓªÏú½çÔçÈÕ¼ÓÃ˼ÓÈ룬£¬£¬£¬£¬£¬£¬£¬²¢ÇÒ·×·×ÌåÏÖÑÇÖÞÓªÏúÊÂÎñÈôÊÇûÓÐÖйúͬÈʵļÓÈëÄǽ«ÊǺܴóµÄȱº¶¡£¡£¡£¡£¡£²»µ«ÔÆÔÆ£¬£¬£¬£¬£¬£¬£¬£¬¡¸ÑÇÖÞÓªÏúͬÃË£¨AMF£©¡¹×Ô¼º×÷ΪÔö½øÓªÏúÊÂÒµÉú³¤µÄÇøÓòÐÔ·ÇÕþ¸®×éÖ¯£¨NGO£©£¬£¬£¬£¬£¬£¬£¬£¬ËæÊ±ËæµØµÄ¶´¿ª´óÃŽӴýÒ»ÇÐÓÐÖ¾ÓÚ´ÓÊÂÊг¡ÓªÏúÑо¿ºÍÊÂÇéµÄ×éÖ¯ºÍСÎÒ˽¼Ò¼ÓÈëÆäÖС£¡£¡£¡£¡£
¹âÒõËÆ¼ý£¬£¬£¬£¬£¬£¬£¬£¬¼ä½ûֹ˲¡£¡£¡£¡£¡£ÔÚÓ¡Äá°ÍÀ嵺¶ÌÔÝÍ£ÁôÁË72¸öСʱµÄʱ¼äÀ£¬£¬£¬£¬£¬£¬£¬Ö»¹ÜÖÛ³µÀÍÀÛ£¬£¬£¬£¬£¬£¬£¬£¬Íù¸´¼±åᣬ£¬£¬£¬£¬£¬£¬£¬¿ÉÊÇ×ÜÌå¸ÐÊÜ¡°Ê±¼ä¶ÌÔÝ¡¢ÄÚÈݳä·Ö¡¢ÊÕ»ñÆÄ·á¡¢²»Ðé´ËÐС±¡£¡£¡£¡£¡£

ÑÇÖÞÓªÏúͬÃËΪ·ÆÀûÆÕ¡¤¿ÆÌØÀÕ£¨Philip Kotler£©½ÌÊÚ¾ÙÐÐ80ËêÊÙ³½¼ÍÄîÅɶÔ

Pita Maha ResortsÂùÝ

Ó¡Äá°ÍÀ嵺¡ª¡ªÓÌÈçÒ»¿ÅÏâǶÔÚÎ÷ÑÇÄ϶ˣ¬£¬£¬£¬£¬£¬£¬£¬Î»ÓÚÄÏγ8¡ãÖ®ÉϵÄèè²Ã÷Ö飬£¬£¬£¬£¬£¬£¬£¬
ÒÀ¸½×ÅËýÄdzäÂú×ÅÊ«Çé»ÒâµÄ×Ú½ÌÉ«²ÊºÍæ¹Äȶà×˵Äì½ì»¾°ÎïÎüÒý×ÅÎÞÊýµÄÌìÍâÀ´¿ÍÁ÷Á¬Íü·µ
ÏÂÒ»Ò³£º
¸ü¶àÐÂÎÅ
28Ȧҽҩ¼¯ÍÅÓªÏúÖÐÐÄ2025ÄêÉϰëÄê¶ÈÌìÏÂÓªÏúÊÂÇé¾Û»áÔ²ÂúÂäÄ»
28Ȧҽҩ¼¯ÍÅOTCÓªÒµÖÐÐÄ2024Äê¶È£¨ÐìÖÝ£©ÌìÏÂÓªÏúÊÂÇé¾Û»áÔ²ÂúÀÖ³É
28Ȧҽҩ¼¯ÍÅÓªÏúÖÐÐÄ2025ÄêÌìÏÂÓªÏúÆô¶¯´ó»áÔ²ÂúÕÙ¿ª£¡